Privacy Policy

Effective Date: 1/7/2025

1. Who We Are

Midlands Digital Academy is a trading name of ALTHAUS DIGITAL LIMITED, a company registered in the United Kingdom. Our registered address is:

ALTHAUS DIGITAL LIMITED
2 Victoria Way
Derby DE24 8AN
United Kingdom
📧 info@althausdigital.co.uk
📞 0203 649 9000
🌐 https://althausdigital.co.uk

This privacy policy explains how we collect, use, and store your personal data when you interact with our website: https://midlandsdigitalacademy.co.uk.

2. What This Policy Covers

This policy covers how we handle personal data collected via our website and services, particularly from users interested in our digital training courses for young people.

3. What Data We Collect

We may collect the following personal data:

Name
Email address
Phone number
IP address, device and browser details, browsing behaviour (via cookies and analytics)

4. How We Collect Your Data

Directly via our website contact form (powered by HubSpot)
Automatically through cookies and tracking technologies (e.g. Google Analytics)
From digital advertising platforms (Google and Meta)

5. How We Use Your Data

We use your data to:

Respond to enquiries
Provide information about relevant training courses
Analyse website traffic and advertising performance

We do not sell your data to any third parties.

6. Legal Basis for Processing

We process your data based on:

Consent — when you submit your information voluntarily
Legitimate interest — to operate and improve our services and respond to queries

7. Data Retention

We retain personal data only as long as necessary. If you do not proceed with a course, your data is deleted within 12 months of your enquiry.

8. Data Sharing

We may share your data with:

HubSpot (our CRM and form provider)
Google and Meta (for analytics and marketing, using anonymised data)

All data processors are GDPR-compliant and operate under appropriate data protection safeguards.

9. Your Rights

You have the right to:

Access, correct, or delete your data
Withdraw your consent
Object to processing
Lodge a complaint with the UK Information Commissioner’s Office (ICO)

To exercise your rights, please contact us at info@althausdigital.co.uk.

10. Contact Us

For all data protection enquiries, contact:
📧 info@althausdigital.co.uk
📞 0203 649 9000
📍 2 Victoria Way, Derby DE24 8AN, United Kingdom